Chili's has a new ad campaign called Chilin' Since '75 and it's all about taking the company back to its roots. Chili’s started with burgers on its original menu and now has two new editions.
The Sunrise Burger features a cage-free egg, pepper jack cheese, Applewood smoked bacon, lettuce, red onion and tomato, with Chili’s signature sauce. The Ultimate Bacon Burger is stacked high with double the Applewood smoked bacon plus cheddar cheese, jalapeno aioli, spicy buffalo sauce, pickles, lettuce, red onion, tomato and honey-chipotle sauce.
Here are the quality ingredients that go into Chili’s hand-crafted burgers:
-100 Percent Grass-Fed Patties: full flavored, antibiotic free, no added hormones and smashed in-house; this new patty is an available option for any craft burger.
-Cage-Free Eggs: humanely produced and available in all of our U.S. restaurants.
-Crisp Lettuce: grown just for Chili’s on Arizona and California farms.
-Garlic-Dill Pickles: a six-hour labor of love made fresh in-house, every day.
-Signature Potato Buns: from a three-generation artisan family bakery, using Chili’s special recipe.
-Aged Cheddar: from the small town of Adams, New York, aged six months for distinct flavor.
If this sounds good to you, get yourself to a Chili's and try out the Sunrise Burger and the Ultimate Bacon Burger and see why Chili's has been Chilin' Since '75.