Lay’s potato chips wants to expand your palate. The company announced they will be launching four international flavors starting July 25, according to UPROXX. These chips will be flavored with spices and seasonings not found in the United States. As more people are becoming more adventurous (when it comes to food, at least), this might just be the entree some people need into trotting the globe.
The company sent out a tweet about the upcoming bags of chips.
According to VP of Marketing for Frito-Lay Jeannie Cho, the idea behind the release is to get Americans excited about the upcoming Summer Olympics and wanting to travel abroad.
“This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world. While most of us can’t just hop on a plane, all of us can travel through our taste buds. The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes.”
Each bag of chips will be marked with a special code, which consumers can enter on Lay’s website to earn”miles” and “stamps,” which they can then turn into travel equipment, actual trips, and other “travel-themed prizes.” So are you ready to try a bag?