It’s Official! Ford Bronco is Coming Back

January 10, 2017 | Updated: 9:41 a.m., January 10, 2017

2020 Ford Bronco conceptual rendering by

DETROIT — One of America’s best-loved SUV’s are coming back.

At a press conference Monday morning, Ford confirmed that it will begin manufacturing a new version of the Ford Bronco. Production should begin by the year 2020.

The Bronco was last made in 1996 and, ironically, ended its run just as SUVS were becoming hugely popular in America — a trend that hasn’t stopped since.

The Ford Bronco is Coming Back… Allegedly

Ford did not release any images or discuss many details of what the vehicle might be like.

What we do know is that the new Bronco will be a midsized SUV, according to Ford. The means the new Bronco will more closely resemble the original Bronco of the 1960s and ’70s, as opposed to the larger Bronco of later years, which was made famous by the 1994 slow-speed O.J Simpson chase.

That SUV was a ponderously large two-door machine based on a full-size truck. The earlier Bronco was smaller, and intended mostly as a serious off-road vehicle.


The new one will be designed for trail driving also, according to Ford.

“Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city,” said Joe Hinrichs, Ford’s president of The Americas.

With modern engineering, a new Ford Bronco could be a serious off-road competitor to the Jeep Wrangler, and also less punishing to drive on the street, said Mike Harley, an analyst with Kelley Blue Book’s



Original Broncos are collectibles and are often sought after and modified with features like bucket seats and modern stereos. Auction prices for classic Broncos have gone up 130% in the last 10 years.

Still, they’re not terribly expensive as collectibles go. Broncos from 1966 to 1977 in good condition can net between $18,000 and $47,000.

2020 Ford Bronco conceptual rendering by

2020 Ford Bronco conceptual rendering by